We had run an e-commerce campaign for our Dubai-based client. We had also developed an e-commerce website using the Magento platform and worked on generic keywords. Our client-focused strategy helped in gaining desired results.
The major challenge was to target an audience in the MENA region. As there was a local language issue, significant problems were faced in the SEO. Further, as it is a long process, results can be observed after a certain time.
Local language for Google Adwords was used and we worked on around 85 generic keywords. With our targeted strategy, the first-page ranking was achieved for some keywords.