For the Hyderabad-based lifestyle brand, we managed complete digital marketing right from social media management to designing an SEO-friendly website. Our primary target was to generate brand awareness.
Generating brand awareness among the target audience for the start-up level apparel brand was quite difficult as in the lifestyle industry, there is high competition and customers first search online for a brand before buying a product.
We adopted a planned approach for Social media marketing especially on platforms like Instagram and YouTube to engage the target audience. In addition to this, we also benefited as it enhanced our experience of digital marketing for dynamic lifestyle industries.