Our multi-channel marketing strategy for the Pune-based real estate developer included lead-based campaigns, Google Adwords, Youtube Video Promotion, and better reach within the targeted audience. We also developed websites and managed promotions across different social media platforms.
OBP is a Pune-based luxury commercial property. The average price of the property ranged between 2-7 crore. The targeting for the property was difficult for business. Due to high property prices, the target audience was very low. As the property was under construction, the promotion was comparatively difficult.
Luxury offices located in one of the posh localities of VIman Nagar, Pune, and it was adequately distanced from all major locations including top colleges, Pune International Airport, etc. We have generated 500 leads and around 5 units were successfully converted into sales.