We had run a lead-based campaign for one of the Jaipur-based renowned builder’s affordable projects and generated around 2500+ leads. We also developed Refer and Earn Mobile Application for the Ravi Surya Group to enhance leads by just sharing top-selling properties of the group.
Although we did not face any major challenges in the promotion of this project, as the project was targeted for the mid-income group, some leads were received from the high-income group also. This was the only challenge we faced in the digital promotion of this project.
With our target-focused digital marketing strategy, maximum leads were generated which were around 3000. As the location was good, targeting was done easily and the prices were also within range for the major part of the target audience which led to successful sales conversion.